top of page

A New Age of Health

In a market focused on youth, we proudly celebrate women aged 40 to 70+, who are thriving with vitality and purpose despite the odds. We are shifting the narrative on midlife health, offering Bio-effective, science-backed solutions tailored to women's unique needs.

With 40% of women aged 45+ in the UK living with a health condition*, we acknowledge these realities and champion a new era where women are seen and celebrated. Midlife is not about slowing down - it’s about embracing wisdom, experience, and the adventures still ahead. Find out more in the video and meet the inspiring women in the campaign.

​​

bottom of page